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Farmers cares about the protection of children and the communities in which we live.

No one likes to think it could happen to them, but more than 2,000 children are reported missing every single day. If the unfortunate happened and your child were lost, could you provide their height and weight? Would you have an updated photo to provide authorities? The fact is, more than 34% of parents don't have this vital information readily available and more than 40% don't have a recent photo of their child to share.

Farmers has collaborated with the National Center for Missing and Exploited Children (NCMEC) and Imagery Concepts. Thanks to these collaborations, Farmers Insurance agents have helped parents electronically identify more than 2.5 million children with m.i.l.k. CDs.

The m.i.l.k. program provides parents with identification software that includes a standardized, high-quality digital image of their child with a place to record current detailed characteristics. If the unthinkable occurs, a parent can immediately print "missing" posters and send this important information to law enforcement agencies and the NCMEC-information that can help turn an extended search into a quick recovery.

Posted 12:55 PM  View Comments

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